The Impact Of Brand Awareness On The Consumers? Purchase Intention

The Impact Of Brand Awareness On The Consumers? Purchase Intention. From awareness to reputation, or brand health. How does brand awareness affect the purchase decision?

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Brand image means how a consumer perceives a brand. Research on purchase intention had showed remarkable work in contributing to the theory of buyer behaviour. From awareness to reputation, or brand health.

Brand awareness plays a key role in consumer decisions.

Brand awareness plays a key role in consumer decisions. This has been done by going through different literature and articles Monitor mentions about your brand and protect your reputation online. Consumer associates the brand with him.

Brand awareness plays an important role on purchase intention because consumers tend to buy a familiar and well known product (keller, 1993;

Brand review means that when consumers see a product made by a retailer as they see it, they can fully name the item and brand certification means that the retailer and the customer are equally sharp.

This has been done by going through different literature and articles

Brand awareness is the measurement of the accessibility of a brand in the memory of the customer.

This has been done by going through different literature and articles by different authors.

Brand awareness plays a key role in consumer decisions.

Brand review means that when consumers see a product made by a retailer as they see it, they can fully name the item and brand certification means that the retailer and the customer are equally sharp.

Brand awareness can help consumers to recognize a brand from a product category and make purchase decision (percy & rossiter, 1992).

Brand awareness is the ability of retailers and consumers to review a brand together.

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