The Impact Of Hospital Brand Image On Service Quality Patient Satisfaction And Loyalty. Why is quality important in a healthcare business? Therefore, patients’ satisfaction affects patients’ loyalty.
FDA monitors Covid-19 and its impact on the healthcare ... from img.hpnonline.com Several studies have proved that quality exerts an indirect influence on patient loyalty. Perceived value is the comparison between total perceived benefits and total perceived sacrifice 28. Therefore, an integrated conceptual model comprising all the suggested determinants is proposed (fig.
The integrated conceptual model shows the significant positive direct impact of quality on satisfaction and value, satisfaction on trust and commitment, trust on commitment and loyalty, and brand image on quality and loyalty.
See full list on academic.oup.com This study was conducted only in sakura / teratai pavilion of a.w. The implication of this research is the manager of a health care company should continuously improve the service quality and brand image, thus increasing patients’ satisfaction, which will lead to patients’ loyalty. During the last 25 years, competition in healthcare has been part of reform in many countries, such as uk, australia, france and germany 1.
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