The Impact Of Brand Equity On Consumer Purchase Decision Of Cell Phones

The Impact Of Brand Equity On Consumer Purchase Decision Of Cell Phones. What are factors affecting consumers buying intention of smartphones? This research was done to measure the impact of brand equity factors on purchase intention of smart phone brands.

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What makes a consumer choose a mobile phone? Brand equity, brand identity, brand mind, brand awareness, perceived quality, purchase decision. Customers want to be brand loyal to their particular brands and want to be aware always to smart phones brand.

No support was found for brand perceived quality and brand associations that enhance purchase intention of smart phones.

However, researchers devoted little attention to factors underlying the mobile phone buying decision process in ethiopia. Aug 04, 2016 · this research paper investigates the impact of brand equity on consumer purchase decision of cell phones. Results indicate that brand equity has a direct impact on consumer purchase decision. keywords: This research paper investigates the impact of brand equity on consumer purchase decision of cell phones.

Researchers concluded in their research that brand image, brand trust and perceived quality some factors of brand equity has a positive impact on consumer purchase decision but brand satisfaction and experience has a low or moderate impact on purchase decision.

What are factors affecting consumers buying intention of smartphones?

What are factors affecting consumers buying intention of smartphones?

What is the impact of brand equity on consumer purchase decision?

The research has highlighted the gaps found in many marketing efforts of cellular companies while presenting their market offerings to the target market.

Introduction in recent years many companies have come to believe that one of their most valuable assets is their products and

From the analysis, it was clear that above mention brand equity drivers play vital role in the mobile phone market of d g khan and it also acted as a motivational force that influences them to go for a mobile phone purchase decision.

What are the four elements of brand equity?

However, researchers devoted little attention to factors underlying the mobile phone buying decision process in ethiopia.

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